Where is nivea from




















Purchased this as sick of the La Mer cost — crazy! Could not be happier. To be the creams are near identical. My skin loving the Nivea — happy customer! Will purchase again. Highly recommend this store — Original Nivea cream. Works best for my dry hands and feet. I also use it on my neck. Thank you for extra free of charge of 1 oz Nivea cream — happy customer!

Only logged in customers who have purchased this product may leave a review. Nivea Original Cream 75 ml. Nivea Care Intense Cream ml. We were in uncharted waters — which meant that we often had to employ a little ingenuity when introducing NIVEA to new markets. In South Africa, for instance, all our advertising had to appear in not one, but three languages — English, Zulu and Xhosa.

Meanwhile, the NIVEA Sun range and other products more suited to hotter climates were marketed much more heavily in countries like Australia. All of these practices continue to this day. We also made a point of creating products tailored to the skincare needs of people in different countries long before this became the norm. In the s, for example, we saw that there was a huge demand in Asia for skincare products that could lighten the skin. Our products are available everywhere, from the far reaches of the Australian outback to the high altitudes of the Rocky Mountains.

Yet most people in the countries in which our products are sold see NIVEA as a local brand, which is surely the highest compliment we could ever hope to receive from our fans.

We look forward to bringing NIVEA to you and to people all over the world for the next years and beyond. When people of all ages began spending more and more of their leisure time outdoors, the previous beauty ideal of paleness and fragility gave way to a completely new look.

Fresh, fit and healthy was now the way to go. But while our creative team worked hard to transform our product designs, it was a chance encounter that led to the birth of our new advertising campaign. Our Head of Advertising, Juan Gregorio Clausen, was strolling through Hamburg when he passed by a photographer's shop. Juan knew instantly that this clean and wholesome family image captured the essence of the new NIVEA perfectly.

Soon after our campaign launched, we were inundated with fan mail from girls all over the country. So when we placed an ad in a Berlin newspaper, announcing our nationwide search for three NIVEA Girls, it generated huge public excitement. By the s, economic prosperity and rising car ownership saw more and more people take their holidays by the sea, and beach culture boomed. It was also around this time that scientists first began establishing the link between sun exposure, skin cancer, and skin damage, such as premature ageing.

These discoveries spurred our researchers to develop groundbreaking products that would protect people from these effects, and make it easier to enjoy the sun safely.

Over the next few decades, their breakthroughs led to a number of skincare innovations, including:. Women are now doing the same jobs as their husbands, but that doesn't mean they have to neglect their beauty regime. Yet men have just as many skincare needs as women, if not more. There was an obvious gap in the market. These products finally gave men the creamier shaving experience they had been searching for.

But there were more unique needs to address. And in , we set another trend by releasing our alcohol-free After Shave Balm. For the first time, men had an affordable and widely available aftershave that soothed and relieved the irritation of shaving, rather than adding to it. What we had proved was that men really wanted and needed their own products.

And in , we granted their wish. No longer would men have to use products that belonged to their wives, sisters or mothers. From creams to electric razors. From oil control to anti-ageing. From face scrubs to body washes. And it will continue to evolve as the skincare needs of men evolve. Skin cream, body lotion, SPF sunscreen, alcohol-free aftershave, the pump-action spray, skincare for mature skin, anti-ageing products with Q10 — all these and more were launched by NIVEA.

But before you can invent groundbreaking products like these, says Dr Wenck, you have to ask the right questions. Despite the raw material shortages and hardships of the post-war years, NIVEA Creme had become firmly established worldwide as a classic brand by the s. A new travel trend was fuelled by increasing affluence in the s and s, when beach holidays in Southern Europe and skiing holidays were all the rage.

Beiersdorf picked up on this trend and catered to it with a wide range of NIVEA sun protection and sun care products. The supermarket boom, the abolition of recommended retail prices, and new market players introduced tougher competition in the s. Umbrella brand development. Beiersdorf recognized the growth potential associated with this finding and launched a number of new NIVEA skin care products in the customary high quality.

Beiersdorf has now introduced a standard design language for the some products in the big NIVEA family. You can object to this at any time here.



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