Who is doe deere

Doe Deere is a highly regarded influencer in the beauty community because she refused to quit her daydream, and encourages other aspiring female entrepreneurs to do the same. As of , Doe no longer owns Lime Crime , however she is a member of the company's Board of Directors. Melanie Martinez Wiki Explore. Sea of Love Kids. Lydia Nataly Vargas. Albums Cry Baby K Where Do Babies Come From?

This was the early days of beauty blogging outside of long-running forums like MakeupAlley , and the community was small, intense, and devoted: bad reviews could spread like wildfire. For a small beauty company with little outside distribution, good reviews and press are essential for growth.

It might come as little surprise then, that when critical reviews and questions about repackaging started popping up, the brand was proactive in their response. Bloggers were, at this point, buying and swapping Lime Crime products and swatching them to see how different they were from wholesale micas from TKB Cosmetics, a wholesale manufacturer of beauty supplies.

Several independent cosmetics companies such as Beauty from the Earth had, by this time, stated that they sold micas available through other suppliers. Lime Crime has never been one of them. The first blogger to allege that Lime Crime repackaged wholesale pigments for a markup was Anastasia of the now-defunct blog Lipsticks and Lightsabers. More bloggers began comparing the products to wholesalers and asking Lime Crime to confirm or deny the rumor. Deere posted a video in response, showing production sample rejects and stating she was hands-on in the production of her brand from Day One — without showing the actual production process.

The video has since been made private and is unviewable on YouTube. A representative from Lime Crime who reached out to me did not have a comment as to why. To be fair, repackaging in the cosmetics industry is by no means an uncommon practice. Cosmetic companies purchase formulas and supplies from private label manufacturers all of the time — in fact, you can do the same thing yourself using websites like Your Name Pro , or by purchasing from skincare companies like From the Lab.

Formulations and suppliers are not just similar but are sometimes the same — and so the idea of a "dupe" is somewhat of a misnomer. In reality, product can be repackaged at a different price point within the same umbrella company. Even if it is not an exact replica, brands at all levels of distribution go to the same industry conferences, such as COSMOPROF , to speak with the same packaging suppliers and chemists and industry professionals; it is rare for a brand to purport that they produced everything in-house, simply because it would be financially unfeasible.

Despite there being a seemingly endless parade of products, the industry itself has a core group of suppliers and formulations, which are both jealously guarded and constantly mimicked.

For many indie makeup obsessives, they know all of this already. It is besides the point. That is where the anger comes from. When I first got into indie makeup, I was excited.

People feel like buying indie is better than anything else. Courtney is one of the few outspoken Lime Crime bloggers who has not fled the conversation over the years.

Many people have gone silent, leaving ghost blogs and abandoned instagrams in their wake. S who have written negative reviews of the brand. She sued the founder of the first Lime Crime-critical blog, Doe Deere Lies, Michelle Jascynski, for damages to her reputation, lost sales, and more.

In an interview with Jascynski, she was under the impression it was based primarily on the copyright, although defamation was also alleged. She had never owned a beauty company.

According to Jascynski, they never stepped into court together or spoke directly, at all. After publishing a review critical of Lime Crime, the blogger known as Grey from Le Gothique was sent a letter threatening legal action for libel and slander if she did not delete her review and replace it with an apology, provided verbatim by Lime Crime itself. That letter is difficult to verify because that blogger, Grey, faked her death and was subsequently doxed from the internet once before — by the online knitting community.

There is, I have found, a dramatic community for everything. Grey also failed to launch an independent monthly subscription box — allegedly keeping the donated products and much of the money sent.

Internet commenters upset with her misrepresentation on the internet leaked her personal information and CPS were allegedly sent to her house. Those who knew her before she abandoned her indie cosmetics persona believe that the letter she received was an authentic demand by Lime Crime, regardless of her character flaws. We have no evidence to prove one way or the other.

I suppose it doesn't matter — it worked. By , hating Lime Crime became practically a politic of the beauty blogosphere. When Doe Deere Lies was taken down, more blogs sprung up to take its place, and instagram accounts, too. Oh Dear, Doe Deere! Christine recalled the scenario over email. Lime Crime sent out an email to their customers and gave out my personal email address and asked customers to email me and tell me how great their lipsticks were.

Read summaries here and here. These dark undertones have always provided a jarring contrast to the image the brand is trying to project: Unicorns! Recently, however, Lime Crime has been burnishing its reputation and keeping its nose clean. Deere had notably stepped back publicly and tapped beauty industry veteran Kim Walls to function as a CEO in everything but her title, which was general manager.

Walls had been responsible for providing more structure within the company and growing new retailer partnerships, including with Ulta and Riley Rose. Walls told Racked that Deere herself was on the board and still consulting on collections but was not involved in day-to-day management. But now the company that Deere founded is about to enter a new era. A representative for Lime Crime has confirmed that Walls is no longer with the company. Sasha Valentine, a longtime employee, will stay on as chief creative officer.